Who are the Memory Care Innovation Awards meant to showcase?

The Memory Care Innovation Awards showcase leaders who are making an impact as an industry thought leader or influencer. The nominees should be those who have not previously received many, if any, industry accolades.

Who is eligible for a Memory Care Innovation Award?

Memory care innovators with a minimum of seven (7) years of experience in a given industry (behavioral health, home health and home care, hospice and palliative care, senior housing and senior living, and skilled nursing) are eligible for this Awards program.

How much does it cost to enter the Awards program?

All entries cost $525 USD. Payment method is by credit card only. Failure to pay the entry fee will prohibit consideration for the Memory Care Innovation Awards program.

What information is required with my submission?

To submit a complete entry, you must provide the following information in the official entry form:

• Select if you are a Provider or a Vendor
• Select the industry you serve
• A written statement (500 words or less) outlining the nominee’s qualifications that address the judging criteria for the program (PDF or Word)
• Current resume or CV (PDF or Word)
• A high-resolution headshot (.jpg or .png)
• A minimum of two (2) professional letters of recommendation (one (1) must be internal to your organization and one (1) must be external to your organization) or up to a maximum of four (4) professional letters of recommendation (at least one (1) of those letters must be external to your organization). If you have additional internal or external letters of recommendation, include the nominee’s name in the subject line and send them to the Awards team at [email protected].

Eligibility requirements can be found in the Terms & Conditions. All information provided may be published or used as part of the awards program. Do not submit confidential information or any information that you do not have permission to share publicly.

What is the judging criteria for the Memory Care Innovation Awards program?

• Leadership Qualities: Briefly describe the qualities of the nominee that provides examples of their innovative contributions to memory care and include specific examples that demonstrate their leadership acumen.
• Innovation & Entrepreneurial Spirit: Describe the nominee’s ability to drive innovation in their organization, their initiative, and entrepreneurial spirit
• Mission & Advocacy: Describe the positive contributions made by the nominee to the corporate and memory care industry advocacy/mission.
• Ethics and Professionalism: Describe how the nominee has demonstrated exemplary ethics and professionalism to both the company and the memory care industry.
• Clinical Excellence: Describe how the nominee has contributed to clinical excellence in the field of memory care, pushing for the highest standard of care and treatment provided to individuals experiencing memory-related disorders, such as Alzheimer’s disease and other forms of dementia, through any combination of medical expertise, compassionate care or a comprehensive understanding of the unique needs of individuals with memory impairments.

I’m not an owner, operator, agency, provider or health system. I am a vendor that supports one of the eligible industries. Can I still enter?

Yes. Vendors who are focused on providing cognitive care-focused solutions are able to enter the Awards program. If you have further questions, email the Awards team at [email protected].

I work for a large organization or a franchise. Will you accept more than one entry for our organization?

We will accept a maximum of two (2) nominations from the same organization. Once the limit is achieved, nominators submitting additional entries will be notified that the maximum number has already been reached.

Can a group of individuals be nominated together?

No. We are looking to highlight the contributions of individuals within an organization.

Am I eligible even if I work at an organization outside the United States?

Yes. We accept submissions from those working at organizations outside of the United States.

Who makes the final selection of the members of the Memory Care Innovation Awards Class of 2026?

The WTWH Healthcare editorial team reviews and determines the Memory Care Innovators class for each respective industry.

Will I know who evaluated and voted for each nomination?

No. The evaluation process is confidential.

Can I review the submissions and scores of the entire applicant pool?

No. All submissions are confidential and submission data is not shared with others.

Is the 500-word statement written by the nominee or by the person submitting the nomination?

The statement is written by the person submitting the nomination.

What do I receive as a member of the Memory Care Innovators Class of 2026?

Members of the Class of 2026 will receive:

• Recognition on each of the respective WTWH Healthcare verticals and globally on WTWH Healthcare
• Recognition in a national press release
• One (1) complimentary ticket to the new TRENDS Conference taking place August 4-6, 2026 in Chicago, Illinois
• Digital badge and social assets
• Ability to order awards plaque at our WTWH Healthcare Awards store

Where are the official rules?

See the Memory Care Innovation Awards official Terms & Conditions here.

Who do I contact with additional questions?

[email protected]